BCOM 426 Week 4 Team Assignment Media Campaign Proposal
Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.
Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:
· Provide an overview of your selected organization.
· Describe your selected activity.
· Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the
· Describe the target market for your campaign.
· Describe the communications goals for your media campaign.
· Recommend at least two media strategies that must be used to achieve the communications goals
of the campaign.
· Analyze the affect of regulations on your proposed media campaign.
· Describe how end result of the campaign will be evaluated.